Friday, March 18, 2016

Heavy on Fashion talks to Iyala Anne, Creator and designer of Ane Amour



Heavy on Fashion: Tell me a little about yourself. Where are you from? What's your educational background?  What do you like to do in your free time besides being an entrepreneur?
Iyala Anne: I was born and raised in New York City, where I grew up as a very creative child.  In my spare time, I enjoy attending a ballet class, practicing yoga, painting, singing and writing songs.

Heavy on Fashion: So lets talk about the Ane Amour collection. How did it start?
Iyala Anne:  I put off venturing into the designer fashion industry for quite some time, due to its’ reputation of being cut-throat and superficial.  Against that notion, though, I always found myself coming back.  There’s a passion for design and a vision I had for myself that I couldn’t continue to ignore.





Heavy on Fashion: What makes Ane Amour unique from other lines in the industry?

Iyala Anne:  On numerous occasions, I’ve found myself ahead of the times; creating looks and garments that trend years later.  I’ve had a lot of people ask me “where did you get that?” [what I was wearing], and usually it was something that I had made.


Heavy on Fashion: How would you define the style your line exemplifies?
Iyala Anne:  A unique and trendsetting look, providing women with a sense of confidence and expression.  They are fashion forward, out of the ordinary designs.

Heavy on Fashion: Where do you get your inspiration for the Ane Amour collection?
Iyala Anne:  I get inspiration from fabrics, shapes and patterns in nature, music, and movement like dance.




Heavy on Fashion: What do you hope to have achieved in the industry, 10 years from now? 
Iyala Anne:  I want to be part of the movement towards fashion that is made ethically.  I also want to be part of the industry that exemplifies artistic depth and knowledge to help convey a meaning and relatable experience behind the image or the fabric.

Heavy on Fashion: So let's talk about your journey venturing into your own business. 
Iyala Anne:  I remember being quite young and sewing up designs that years later were all the rage.  I always wanted to create clothing for the sheer joy of making ideas and visions into reality.  In 2012, I made my first small collection at home.  It was called Sewn Stories.  I then took up pattern making classes, and a year later I finally said to my teacher, “I think it’s time to start my own line.  You can make the patterns.”  Within the next two years, I got my first collection produced in limited quality, created a logo and a website.  Now almost three years later, here we are!

Heavy on Fashion: Name one of most impactful events that help you start your entrepreneur career? 
Iyala Anne:  I think just growing up in New York and being around such a diverse population really had the greatest impact on my career.  My eyes and imagination were opened to so many different ideas and aesthetics to feed off of.  I’m also lucky to have a family who was always supportive of me choosing my own way.

Heavy on Fashion: What is your favorite part about being an entrepreneur?
Iyala Anne:  My favorite part is the independence and the ability to make decisions that I can stand behind completely.

Heavy on Fashion: What advice would your give a future entrepreneur?
Iyala Anne:  My advice would be to never give up on your vision.  Find creative ways to move past obstacles rather than giving up.

Heavy on Fashion: Finally, what does fashion mean to you?
Iyala Anne:  Fashion represents artwork for the body. Fashion is a tangible expression of the innermost nuances of your personality, emotions, and moods.

Heavy on Fashion: Where can my fashion divas and gurus purchase your products?

Iyala Anne:  Ane Amour’s website is http://www.aneamour.com

I would like to thank Iyala Anne of Ane Amour for the interview
Check out Ane Amour at http://www.aneamour.com/

Until Next Time
Live, Style, Write 
Heavy on Fashion


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