Wednesday, December 19, 2012

Heavy on Fashion Talks to Fashion Stylist Fatiah Rebbekkah Muhammad


Hello all my fashion divas and gurus! I am happy to introduce you guys to  one of the hottest fashion stylist and image consultant in the industry, Fatiah Rebbekkah Muhammad! Fatiah has worked with some of the best designers, celebrities,publications, athletes, and entertainers. Check out this exclusive interview with Fashion Stylist Fatiah Rebbekkah Muhammad!



Wednesday, December 12, 2012

Heavy on Fashion talks to Street M.O.D.E 22 Collection


Hello all my Fashion divas and Gurus! I recently had a chance to interview Andre Thornton CEO/President of Street M.O.D.E 22. Street M.O.D.E 22 is a great indie fashion line in Newark, NJ.  Mr Thornton was born and raised in Newark, NJ where his ambition and vision helped create the clothing line.I am happy to introduce all my fashion divas and gurus, Andre Thorton of Street M.O.D.E 22.







Heavy on Fashion: How did you get started as a fashion designer?

Andre Thornton Street M.O.D.E: I actually got started designing officially in 1998 and that included 5 other friends who were all supposed to go in on this thing called "Fashion" together. Unfortunately that dream didn't become a reality where all of us walking down the runways together but, I stuck with it and here I am getting closer, and closer to my dream. Looking good and having an eye for fashion always came natural. However, the business of fashion is something entirely different, and I'm still learning that as I go. Hands down the fastest and ever evolving business that I have ever known. With that being said... I am completely hooked!





Heavy on Fashion: Describe the general process you go through to design and realize a piece of clothing.

Andre Thornton Street M.O.D.E: I'm sure this process is different depending on the designer that you ask. However, for me when I get a vision I see it in color and it's very vivid. The inspiration can come from something as a simple pair of shorts or slacks and you find yourself obsessing over a way that you can make this vision UNIQUE and wearable. Now, being that doesn't happen everyday I then find that the absolute most important aspect of the process besides "PRICE" is the fabrication process. Anything that someone is going to give you there hard earned money for has to be constructed with the best material possible for that garment. Now, that doesn't mean that it has to be the most expensive but, it can not be CHEAP either. Then, once I've decided on the fabric for the first sample it has to be an eye popping color. So that when that garment get's sent down the runway I fully expect to hear the sound of people gasping for air. Fist comes the sketch and being that I cant sketch outside of the basics I have my sketch artist draw what I see. Then comes the cutting process meaning I cut the fabric and then the sewing process begins and lastly the fitting. That part is to make sure that if any alterations need to happen I can do that right away. Also to see if what I saw in my head and on paper actually agrees with what was done and if so I finally add my buttons and labels. Finally I press the garment 1 last time and it gets put away for shooting... Yeah that's about right!



Heavy on Fashion: How would you define the style your line exemplifies?

Andre Thornton Street M.O.D.E: Well the line that I call Street M.O.D.E 22 is really 1 line that has 2 sides to it. First there's Street M.O.D.E and that side is the urban side of the line. Which includes but not limited to Denim, Velor, Hoodies, Golf shirts, Fleece, T-shirts etc... The meaning and or acronym for Street M.O.D.E is "Struggle to maintain or die easily." Now let's break that down. The Streets equate and equal the STRUGGLE. M.O.D.E is Maintain Or Die Easily PERIOD. Now, the Twenty2 side of the line has a phrase that goes to it and that is "All Good Things Come In 2's" and that side of the line will consist of but not limited to Jersey Knit dresses, Silk Kimono's, Silk Jumpers, Pants suits, Tuxedo dresses, Maxi dresses, Tunic tops, etc... Now, when you look at then both together I affectionately describe the line as "Casual Elegance" but the tagline that completely describes Street M.O.D.E 22 is this. Street M.O.D.E 22 is a fashionable reminder that the spirit of change and revolution never dies. It just dresses better! 

Heavy on Fashion: Where do you get your inspiration?

Andre Thornton Street M.O.D.E: Well as far as the designers that inspire me are in no order. Tom Ford, Sean John, John Galliano, Ralph Lauren. You see these designers all have something in common in that they know how the well dressed MAN should look. Keep in mind that initially Street M.O.D.E 22 was only going to be a men's line and I looked to those guys as mentors on how to build a collection. But, at some point and thankfully I might add I found myself unable to resist designing for woman and if I say so myself I'm doing alright. Now, outside of them I have many fashion heroes on many different levels. For example I have been in several show's and found myself finding inspiration from other designers right next to me. Now the most important place where I find inspiration in within and that comes from my faith in the Creator. As long as I have that and continue to grind work hard and stay focused. I think I will be just fine!

Photos courtesy of Street M.O.D.E 22

Heavy on Fashion: What advice do you have for aspiring fashion designers?

Andre Thornton Street M.O.D.E: My first bit of advise for any up and coming designers is to learn from the ground up. First understand that the business of Fashion is completely different from designing clothes as there are plenty of designers but in comparison very few "Fashion Houses" and once they get that the rest will come naturally. Remember to stay open and to separate what you like from what your customer likes. When creating a collection remember to have a target audience and or consumer in mind. Either by age or gender but be as specific as possible because all fashion insiders are going to ask you that very question. If at all possible I would suggest interning for someone and learning as much as you can about draping, cutting, sewing and all other aspects of the fashion industry. Be honest with yourself and have tough skin. Because this whole industry is based on what OTHER people think and if you are not prepared to be told NO or worse then this is definitely the wrong career path for you. Understand that this process will for sometime unless your lucky will be completely out of pocket until you can find someone to back you financially and while your spending your own hard earned money keep in mind that every nickel and dime counts. Stay persistent and do everything you can to be in or around it every day that you can. Lastly; Have a story. There are millions of up and coming designers but very few have a story to sell you. Ask yourself why do you support the designers that are in your closet... Most probably because the story that has been sold to you!

Heavy on Fashion: Tell us about your latest collection?
Andre Thornton Street M.O.D.E: What I'm working on right now is a few pants suits for the Spring and a few jackets that will blow your mind. It's what I feel the collection needs right now and making the men's side of the line more complete as I have been so neglectful to men that I'm almost ashamed to even think about it. Honestly in part I've concentrated on the woman's side because it developed faster than did it's male counterpart. But, now it's time to bring something sexy for us men. I really want to be more specific than that but I ask that you be just a little more patient with me and I PROMISE not to disappoint!


Heavy on Fashion: Any upcoming events for Street M.O.D.E 22 Collections?

Andre Thornton Street M.O.D.E: Actually in mid February I'm going to be doing a charity event for Autism and showing to a group investors who are very much interested in taking the line to the next level and making sure that everyone who wants can easily make purchases and the best way to do that is to put it in a few stores near you. I've done more than enough fashion shows local and abroad and I'm no longer as interested in doing that because not only is it expensive to enter these shows, then to get to and from, and to get my garments there and racks, and steamers and a great many of these fashion show producers don't deliver on what they promise. Now, that doesn't mean that anyone up and coming shouldn't do shows because that will be your first introduction to a live audience and they will give you a sense of what your doing is worth doing or not but you do have to be aware of those that don't know what there doing and the others that are just a waste of your time. Again, stay tuned for Street M.O.D.E 22 coming to a DEPARTMENT store near you in 2013!






Heavy on Fashion: Where can all my fashion divas and gurus checkout your collection?

Andre Thornton Street M.O.D.E: You can check out the website at www.streetmode22.com, and you can see many new looks not on the website on Facebook at http://www.facebook.com/pages/Street-MODE-22-Clothing/83306617904 and if there interested they can follow me on twitter https://twitter.com/StreetMode22 Again, keep an eye out for the newest collection coming to you no later than February 2013!

I would like to thank Andre Thornton of Street M.O.D.E 22 for the interview! 

Live,Style,Write
Malanb  

Tuesday, December 4, 2012

While on YouTube...

While web strolling on YouTube, I found a really cool DIY series called Club Chrissie featuring Charlotte Ronson and Drea de Matteo. I really like this show. It is corky, fashionable, and funny! Check out the lastest from Club Chrissie youtube video which is not apart of the I am Other youtube channel! Enjoy all my fashion divas and gurus.

 

Thursday, November 22, 2012

Sofia Vergara's Favorite Collection

Happy Thanksgiving everyone! Here is a look at Sophia Vergara's Kmart collection. I really love that she is expanding her brand to home decor and luggage. I can't wait to get my hands on this fabulous collection.

Thursday, November 8, 2012

Heavy on Fashion Events The Emiliani Expo

Hello all my fashion divas and gurus! Fall is finally here in NJ so what better way to celebrate than to attend the Emiliani Beauty Expo in Edison, NJ. The Emiliani Expo features of the best hair artists, the latest beauty and hair products, and original designs from up and coming designers. 

Emiliani Beauty Expo 2012
Posted by Heavy on Fashion on Thursday, October 25, 2012

Check out more photos on the Heavy on Fashion Facebook Page at https://www.facebook.com/HeavyonFashion

Special Thanks to The Hip Event for the invitation.

Tuesday, October 16, 2012

Heavy on Fashion looks at Cashhimi!



Hello, all my fashion divas and gurus! I am so happy to bring you an exclusive look of the Cashhimi Showroom in the heart of New York City's fashion district. Cashhimi is a luxury handbags created by Istanbul-based designer Cenan Abas Sel. Ms. Cenan created handbags with great array of colors, and unique use of animal skins and leather. Cashhimi is a must for any handbag lover.

Without further ado here Heavy on Fashion looks at Cashhimi!






Tons of designers like BlacMéra and Korto Momolu featured Cashhimi in their runway shows.







 I really love the use of Python, Croc, embossed leather, and string ray throughout the collection. The collection has a classic design and full of an array of colors. Cashhimi is huge in several countries around the world including Saudi Arabia, Kuwait, Turkey, Dubai, Hong Kong, Japan, and Qatar.

Cashhimi is collaborating with Macy's! Yes, Cashhimi will have their FW12 collection in Macys.


Check out the Entire Cashhimi 2012 collection at

Some photos of my visit to the Cashhimi showroom in NYYC
Posted by Heavy on Fashion on Monday, October 15, 2012

I would like to thank Jamila Keyes of Cashhimi for the invite!
Check out Cashhimi at www.cashhimi.com
Cashhimi's Twitter is great! Go at https://twitter.com/cashhimi and tell them
Also Check out Cashhimi on Facebook at https://www.facebook.com/CashhimiNYC

Until Next Time
Live, Style, Write
 Malanb

Sunday, September 30, 2012

Heavy on Fashion looks at TrendSeeder

 How Trendseeder Came to Be
Launched on July 4, 2012 TrendSeeder is an e-commerce site which provides a platform for up-and-coming designers to reach fashion-forward consumers seeking exclusive limited-edition couture. It presents an opportunity for designers to establish themselves in an industry that has not historically been a champion for the new entrant, often opting instead to perpetuate the standing of the more widely recognized brands and labels. And it provides shoppers everywhere who desire to be on the leading edge of the fashion scene access to exclusive, limited-edition, curated designs that have typically been reserved for a small swath of consumers. Creating an environment for these two groups to connect creates value and opportunities for both parties; a core tenet in TrendSeeder’s philosophy.


A look at Trenderseeder: 
Trendseeder has tons of great accessories for men and women including handbags, jewelry, and eyewear. Here is an exclusive look at some of what Trendseeder.com has to offer


Pyrite Orchestra Necklaceby Melissa Draugsvold


Black Label Leaf Ring from Bombom Jewelry

Mani Electric Avenue Bag by Disco Noir


The Official Launch
This October Trendseeder will be celebrating the official launch of TrendSeeder.com with a Launch Party in New York.Also, in the first week of October, TrendSeeder will be partnering with The White House Project for a great night event at the Bubble Lounge in NY.  The event is called "Go Connect: Uncovering Your Authentic Leadership with Style" and will focus on how personal style can help to create and polish your personal brand. The founder and CEO of TrendSeeder, Avani, will be there to give styling tips and participants will be able to shop TrendSeeder's newest collections.



Designers of Trendseeder.com


Check out Trendseeder.com at

Trendseeder on Facebook 

 Trendseeder on The Fancy

 Trendseeder on Twitter

Trendseeder on Pinterest  

Friday, September 14, 2012

Born Again Vintage & Fashion Night Out NJ!

Hello all my fashion divas and gurus! I am so happy to bring you a look at Born Again Vintage Relaunch for Fashion Night Out.  I did not attend this fabulous event. This does not mean you guys should miss out on all the fashionable and sustainable fun. 

Here is a look at Born Again Vintage Re Launch for #FNO show via Press Release.


Born Again Vintage Celebrated Re-launched of Sustainable Couture Shop During Fashion’s Night Out

September 11, 2012 (Montclair, NJ) – Born Again Vintage hosted a sustainable evening of fashion on Thursday, September 6th from 7-9pm as Bridgett Artise re-launched her eco-friendly couture shop with a classic-meets-funky fashion show in celebration of Fashion’s Night Out.

Residents and fashionistas of New Jersey and New York joined together to preview Born Again Vintage’s newly revamped store and clothing line, produced from vintage and recycled clothing and recyclable fabric while enjoying hors d’oeuvres, champagne, and a live DJ.  Jeff Greenfield, star of the Style Network’s hit show Jerseylicious and Nicole Obert, star of Bravo TV’s, Shear Genius, also came out and joined the fun as they purchased items from Born Again Vintage and posed for photo ops with fans.


Allison Snediker, Founder and Designer of Banjo & Bone
(Photo Courtesy of The Hip Event)

The night commenced as guests surrounded the grass-covered runway to watch Born Again Vintage’s exclusive fashion show event displaying the latest designs from Corinthia People Designs, D-List, BANJO and BONE, Beautymarks Boutique, Patoise, Marigold Boutique, STAY by Stacey Angela, Rewynd Vintage and a special showcase from Art Exhibit by Christine Soccio.


Corinthia Peoples, Founder of Corinthia Peoples Designs (Photo Courtesy of The Hip Event)








“Vintage textures inspire me so my collection will always be something that you will not see anywhere else” says owner Bridgett Artise. “People were able to see what is offered at Born Again Vintage as well as learn you can be fashionably sustainable. I couldn't have asked for a better turnout.”

Following the runway show, all but one item showcased during the night was sold out. 


Fashion Show featuring 2012 fall collection from Born Again Vintage (Photo Courtesy of The Hip Event)


Prior to attending, guests were asked to fill out a carbon footprint survey and email in their results. The person with the smallest carbon foot print received an exclusive one-of-a-kind reversible recycled denim/leather bag with an item from the Born Again Vintage fall collection.


A runway look from Born Again Relaunch for Fashion Night Out in Montclair, NJ (Photo Courtesy of The Hip Event)
 

Bridgett Artise is the founder of Born Again Vintage in Montclair, NJ and former partner of Altier 516, who won Best Couture Shop of Essex County by Morris | Essex Health and Life Magazine in 2012.



Bridgett Artise
Owner and Designer of Born Again Vintage (Photo Courtesy of The Hip Event)
###

About Born Again Vintage
Born Again Vintage, a clothing line by designer B. Artise is the future of women’s apparel. It is comprised of garments produced from vintage clothing, recycled clothing, and recyclable fabric. Born Again Vintage is a pioneering force in sustainable fashion with designs being sold in boutiques from Soho to Tokyo. Born Again Vintage has appeared on top reality show Jerseylicious and has an A-list clientele including names like Sheryl Crow and Vivica Fox. B. Artise teaches a vintage class at the Fashion Institute of Technology in New York City and her book "Born Again Vintage: 25 Ways to Deconstruct, Reinvent and Recycle Your Wardrobe" (Crown Publishing) has been reviewed in over 50 different publications such as Nylon and Teen Vogue. The New York Times brands her as a “Vintage Expert”.

About the Designers
Patoise by Sherieka Anglin provides many services in the areas of styling, personal shopping, designing, event coordinating, and costume design. Our team of seasoned fashion and business professionals has experience working with companies such as A&F, Liz Claiborne Inc., & Ebony Fashion Fair. Patoise will be one of the many talented designers featured in Born Again Vintage starting fall 2012; stop by to preview our stylish catalog of carefully selected jewelry and handbags!

Rewynd Vintage began in January of 2009 and is co founded by Schnia Roseberry and Tiffany Smith. We specialize in eclectic vintage pieces for the fashion savvy client. Our vintage clothing and accessories are for individuals that aren't conformed to society trends and seeking a unique profile. We believe in "having expensive taste without the expense."

Corinthia Peoples Designs is an elegant, wearable art jewelry collection that inspires and adorns women's inner and outer sprits with unique one-of-a-kind/limited edition semi-precious gemstones and sterling silver jewelry. The collection speaks to the art enthusiast and to women who revel in being authentic and rare yet classy & passionate. Corinthia Peoples Designs has currently launched its first apparel collection of custom original cuts and fabrics that are enriched with African motifs and textures with a modern day jazz.

Beautymarks Boutique is the ‘go-to source’ for short and long evening wear styles including cocktail dresses, homecoming dresses, prom gowns, holiday party dresses, bridal party dresses and other special occasions.  For more than 15 years Lorraine Morgan’s Beautymarks Boutique has been renowned in fashion for image and pioneering style.  Beautymarks Boutique - The Image You Want.

The D-list by Yolonda Sheffa is a fun and quirky t-shirt company that believes in not creating drama but wearing it! The D-List offers screen printed shirts, vintage finds, and unique accessories. Sooner or later everyone will want to be on The D-List!

BANJO and BONE was established by NJ native Allison Snediker 2011 as a brand reflective of her love for the art of handcrafting, history and culture. Each Banjo and Bone item has been designed and handcrafted by Allison, using combinations of worldly and recycled materials (ex: Sandalwood beads she picked up on a trip to Tibet and vintage 1970's brass chains). The name is derived from her Hound dog, Banjo and his bone.

Old World Living Designs by Lisa La Valle-Finan is a home furnishings company that captures the essence of European style on a flea market budget. Known playfully as the original “flea market fanatic” she decorates using original, vintage, and found pieces. The host of affordable flea market shopping trips to Europe throughout the year; she not only guides her clients through the fleas but shares her knowledge about local culture at the same time with a handy background in cultural anthropology. You can purchase all of her items for your home at Born Again Vintage.

Metal Taboo is an NYC based line of socially deviant metal art that displays and celebrates our arrogance, sexuality, vulgarity, frustrations, and angst. Know thyself.

Christine Soccio, New Jersey based artist, will show her latest work of art, "Born Again" during Fashion Night Out at the Grand Opening of Born Again Vintage. Inspired by the fashions of renowned designer, Bridgett Artise, the 30x40" latex-on-linen painting was created using only recycled house paint.

Marigold Boutique is a stylish fusion of new and vintage materials. Montclair designer Maria Papale’s passion for all things vintage spurred the creation of her Marigold Boutique jewelry line. Collections feature beautiful and authentic vintage findings including antique watch parts, ornate filigree, crystal baubles and glass beads. Unique, wearable, well-priced jewelry with the genuine patina of time.

Stacey Angela, Luxury Swimwear & Resort designer/Fashion personality Stacey Angela is becoming a household name. Her exclusive Stay by Stacey Angela collection has been heralded from the high end fashion center of Japan to boutiques in Los Angeles. Her crochet pieces have been featured in the Miami Herald, Grand Life Daily, Lifestyles of the Authentic and Creative, Lincoln Road magazine, Nylon, Americas Next Top Model, VH-1, Complex mag, VH-1.com, Honey, Smooth, Jewel, Suede, LA Talk Radio, Wall of Style Radio. Her widely attended Fashion for Epilepsy events spread awareness about the illness of Epilepsy while showcasing cutting edge designers and models that have been affected by the malady.

About Fashion’s Night Out
Fashion’s Night Out (FNO) is an unprecedented global initiative originally created in 2009 to celebrate fashion, restore consumer confidence, and boost the industry’s economy during the recession. On Thursday, September 6, 2012, in response to overwhelming demand, Fashion’s Night out will return to New York City and cities across the country to highlight fashion and support retail with exciting events that include designer appearances, celebrity guests, fashion shows and musical performances. Purchase items from the 2012 FNO collection and a portion of the proceeds will go to the New York City AIDS Fund in the NY Community Trust.  In the United States, the program is a collaboration between American Vogue, the Council of Fashion Designers of America, NYC & Company, and the City of New York. For more information visit: http://www.fashionsnightout.com/ or FNO on Twitter at @fnonyc (#FNO).

(Press Release provided by The Hip Event)

Wednesday, September 12, 2012

Heavy on Fashion talks to Frankito

Hello all my fashion divas and gurus! I had the chance to talk to a great up and coming actor/model Frankito better known as Frankito the Model. With a progressing career in acting, modeling, and music Frankito the Model will be a name to know in the industry. Here an exclusive interview with Frankito the Model.

Photo courtesy of Tayhyira Savanna Inc.

Heavy on Fashion: How did you get ino modeling?

Frankito:A friend of mines stopped me one day and said "Hey, you should be on TV".  It was pretty much from since then I took a couple photos and Frankito The Model was born.  

Heavy on Fashion:What are your current modeling campaign are you?

Frankito:I am currently a spokesmodel for Hardcore Physique Apparel  https://www.facebook.com/HardcorePhysique?ref=ts

Photo courtesy of Tayhyira Savanna Inc.


Heavy on Fashion:What was the motivation to be in the fashion industry?

Frankito: My motivation is my dreams of becoming an actor, that is where my true passion is.  Still photography and motion picture sort of go hand in hand for me.  I like to be able to portray emotions that can be captured in so many different ways.  Fashion is also very fun and always changing.  Its fun trying new looks and styles.

Heavy on Fashion: Now lets talk about being your acting career. How did you get into acting?What other projects are you working on?

Frankito: After the photoshoot I did initially, my manager thought I should get head shots done as well.  She submitted it just to see what would happen and they wanted me for a short film that was shooting in Brooklyn at the time.  I got to the set and fell in love with the whole film process.  Its is hard work do not get me wrong and it requires patience.  It also sparked my interest in directing and producing my own projects.  I like to use my imagination A LOT and with film you get to do that everyday.  I've worked on several music videos that will be released later this season.  I actually did some green screen work which was really different and fun to shoot.  I am currently auditioning just about anywhere and everywhere.

Photo courtesy of Tayhyira Savanna Inc.


Heavy on Fashion: Where do you see yourself 5 years from now? What steps are you making to make your vision to be a reality?What advice would you give someone going into the industry?

Frankito: I am currently auditioning just about anywhere and everywhere and in 5 years I hope to be filming bigger budget films.  Anyone that wants to be an actor/model or anything for that matter because I think this is just how life works, believe in yourself, work extremely hard everyday to make whatever dream you have come true, never lose hope or doubt yourself, surround yourself with people that will uplift you and never give up.  Dreams can change but they never go away.  I believe that hard work always pays off.
Heavy on Fashion: If you had a chance what would you change about the industry?

Frankito: I honestly think that it is changing as we speak.  I have only been in the industry about one year and a few months and I have had the opportunity to do so much.  I think because the use of social media and the resources on the internet, it is easier to find gigs or find a photographer that will work with you.  I do think there should be more diversity when it comes to race and ethnicity.  I think as a minority I have an advantage being a male Latino but there aren't that many projects available. 

Photo courtesy of Tayhyira Savanna Inc.

Heavy on Fashion: Where can readers find out more about you and your work?

Frankito:You can check out my website www.callmefrankito.com and my blog www.callmefrankito.tumblr.com.  All of my work can be found on my YouTube page www.youtube.com/TheTasterisk (Tahyira Savanna Inc Channel on YouTube).  I am also on Twitter and like to connect with fans there (@frankito2_0)


Wednesday, August 29, 2012

Heavy on Fashion talks to Jajo Couture

Hello all my divas and gurus! I am so happy to be back to Heavy on Fashion. I am so sorry for the delay but I have a great new interview for you. I had the chance to check out Fashion designer Janean Johnson of JaJo Couture. Check out the innovative and fresh new designs of JaJo Couture. 

Photo courtesy of JaJo Couture

Photographer- Grant Foto
Model-Jessica Garza
Yellow Glasses- Willi Stiles

Heavy on Fashion: When did you realize you wanted to become a fashion designer? What was the first article of clothing you ever designed?

Janean Johnson Of Jajo Couture: Well, that’s an interesting question.  I was actually a fashion photographer for several years and I started designing just random stuff to shoot.  I guess you could say I awakened a sleeping dragon.  I didn’t really think I would do much with it just stuff for fun but then I decided maybe it would be fun to explore it.  The next thing I know I’m doing fashion shows, photo shoots and other things and it just kind of happened.

Heavy on Fashion: How did JaJoCouture come to be?

Janean Johnson Of Jajo Couture: JaJo Couture started in 2008.  I needed a name for my clothing and I didn’t want to name is Janean Johnson so I shortened my name and it became JaJo.  I am a true Couture designer and everything I do is handmade and custom done by me.  This won’t always be a given but I doubt I will ever completely give up construction and hand work at any point in time.

Photo courtesy of JaJo Couture

Photographer- Grant Foto
Model-Jessica Garza


Heavy on Fashion: What inspires you in design and in Life?

Janean Johnson Of Jajo Couture: I am an art child, life in general inspires me.  Fashion is a strong form of art that speaks of our personality and style about who we are.  I can be inspired from a color to a mood and just run with it.  It can be a bit chaotic in my head sometimes with the ideas and things that excite me.

Photo courtesy of JaJo Couture
Credit Melissa Poe
 Photographer Sterling FX Photography

Heavy on Fashion: Tell us about your latest collection?

Janean Johnson Of Jajo Couture: Currently the last seasonal collection was the 2012 Fall Collection “Raven’s and Rage” This is a great example of how mood can inspire me.  I was in a pretty bad mood and dark place when I designed this.  It’s a great way to throw negative energy into something positive.  I am in the process of creating mini collections throughout the year, with the ever changing trends, colors not to mention my short attention span; it’s a great way to keep it fresh and constant.  Of course in between I find a fabulous fabric and create something on a whim. I also am known for my collar pieces and recently I created a unique one of a kind line of tie necklace pieces.  They are becoming of interest and I just love ties, I wear them myself and they are a great accessory piece to your wardrobe!

Photo courtesy of JaJo Couture

Model-Brittney Yee
Photographer- Mark Bradley
Hair-Morgan Clark
MUA- JBX Studios

Heavy on Fashion: What matters to you most as a fashion designer?

Janean Johnson Of Jajo CoutureAs a fashion designer I have to say fit matters the most.  If it doesn’t fit correctly how can you feel great about your style and what you wear?  I always had a problem with length growing up and even now it’s hard to find the proper fit and we all have fit issues of some kind so as a fashion designer fit is the supreme importance. 


Heavy on Fashion: What type of impact are you hoping to make in the fashion industry? In the World?

Janean Johnson Of Jajo Couture: In the vast community of fashion designers we are many, I have seen it firsthand just how many there really are.  We are all unique in our style, point of view and creativity.  I hope to at some point be known for my ability to not have one aesthetic and make that acceptable.  To some in the fashion industry having more than one aesthetic can be unacceptable.  I’d like to break that mold and take the signatures I am known for and change their styles back and forth as I do now.  

Photo courtesy of JaJo Couture

Model- Sharia Roberts
Hair- Morgan Clark
MUA- JBX Sudios
Photographer Mark Bradley

Heavy on Fashion: Any upcoming events for Jajo Couture?

Janean Johnson Of Jajo Couture: Currently there are not any upcoming events at this time.  That could easily change as it has been a busy year already with LA Fashion Week back in March and also a hair show in Austin, Raw Show back in February and a wonderful charity event I did this past July for the Society of Women who love shoes.  As much as I love shows I limit how many I do a year because of how time consuming and costly they can become but I’m sure more are going to surface soon.

Heavy on Fashion: Where can readers buy your clothes?

Janean Johnson Of Jajo Couture: I can be contacted directly via my website for custom requests and other pieces can be purchased via my Etsy account at http://www.etsy.com/shop/JaJoCouture


I would like to thank Janean Johnson of Jajo Couture for the interview.
You can check out JaJo Couture website at http://www.jajocouture.com/
Twitter -https://twitter.com/jajocouture
Facebook - https://www.facebook.com/JaJoCouture

Wednesday, July 18, 2012

Sorry for being M.I.A!

Hey guys I am so sorry for being MIA on Heavy on Fashion. I recently moved to back to my hometown in a new house, Yay! My macbook is sick! Macbook + apple store repairs = ton of  $$$!

While I working on my tech issues, head over to my Music and Street fashion blog Milan Malan Word on the Street. I am having a great giveaway from Anything Goes UK apparel company! I am giving away a wonderful graphic tee! Check my latest giveaway at http://milanmalan.blogspot.com/2012/07/milan-malan-word-on-street-fashion.html
Photo courtesy of Anything Goes UK apparel

Don't Worry, Heavy on Fashion will be back before you know it with some great reviews, event coverage, interviews, and videos!

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Monday, July 2, 2012

Heavy on Fashion talks to FullFigurePlus.com



Hello Glen Thank you so much for agreeing to the interview. What made you get into the plus size fashion industry? What would you change about the fashion and beauty industry as a whole?

GLJ: My reasons are pretty boring to be honest.  I was out of work at the time and using my computer to help my wife look for lingerie and clothing. I decided after reading an article on blogging to start a blog specifically for plus sizes.  I started off writing about fashion and lingerie on two separate blogs then after 3 years I combined the two into one and pressed on.  Initially, I tried to incorporate big and tall men's fashion into what I do but I found men don't come online to shop, we just replace.

I would eliminate the size tags from clothes.  The numbers are meant for companies to catalog their clothes but the numbers inside clothes have become a crutch for millions of women around the world as well as ammunition for critics. The tags would be replaced with a system that relies on measurements to ensure a perfect fit every time.

Additionally, what I would change about the beauty and fashion industry as a whole is the false aspirational images and words of emaciated women which are the cause of the size discrimination issues in the plus community. By getting rid of that thick layer of discrimination there would be more reality in terms of sizes on the runway and magazines.

What are your top 5 store for plus size women today?


GLJ: IGIGI, Hips and Curves, Monif C, City Chic, Torrid

How did Full Figure Plus come to be? What makes Full Figure Plus different from all of the other plus size fashion websites/blogs online?

GLJ: As I stated before FFP came to life as a result of helping my wife to find affordable bras and clothes on the Internet.  It initially was only shopping links but with all of the changes in the industry it has evolved to include articles on size acceptance and discrimination, health and fitness, plus modeling, small business features, and a lot more. As a result of writing about so many different topics I have been able to build a business brand that is recognizable across the plus industry.

The first thing that sets FFP apart is the most obvious one.  I am a man writing mainly about women's fashion.  Because I am not a woman and have no desire to wear women's clothes I look at plus fashion from a different, or male, point of view.  I bring that to my writing which goes straight to what I think will look good on the plus size silhouette instead of what is the flavor of the moment in the fashion industry. Another aspect that sets me apart from others is the amount of time I have been online.  I started off in 2004 and have been blessed enough to work exclusively on FFP though I have other projects in the works.

Tell us about the plus size beauty hall of fame on fullfigureplus.com? How can any plus size diva be a member of the plus size beauty hall of fame?

GLJ: The "Plus Size Beauty of the Week" started off back in 2008 with a video tribute set to Mika's "Big girl You are beautiful".  The original video can be viewed on You Tube. http://www.youtube.com/watch?v=QUVEm-J9l-w.  The hall of fame came about from the literally hundreds of photos I have received over the years and how I wanted to continue celebrating plus size beauty from literally around the world. With the popularity of Pinterest it was the perfect way to showcase beautiful plus size women from all walks of life.

Any lady who has ever submitted a photo to become the PSBOTW is eligible.  The only photos I reject are blatantly graphic nudes, headshots, and grainy cell phone pictures.  To submit a photo all ladies have to do is submit their photos to beautyoftheweek@fullfigureplus.com.

Any upcoming events for FullFigureplus.com?

GLJ:   I just got back from the 2012 edition of Full Figured Fashion Week™ and plan to attend a few events before the end of the year.  One event that I would like to pull off for FFP is to partner with a brand or blogger to bring a different voice to the readers to be able to keep the
momentum in the future.



Finally, What type of impact are you hoping to make in the fashion industry? In the World?

GLJ: That’s a hard one but when I really give it thought I want plus size to get the same chance that straight sizes get in the industry.  I am thankful the voice of the plus size blog world has been a big part of pushing the agenda out to the world despite the critics but there is a lot more work to be done.  Additionally, I would like for all those who read FFP to see it as my way of serving the plus size community regardless as to the location.

Overall, I would like the fashion industry to view my work as a mission to help the plus size women not only feel better about herself but to look good every time she steps out of the house.
I had a lot of fun going down memory lane of my journey into the world of plus size fashion via FFP. Thank you for this opportunity to share my story with you and your readers.



I would like to thank Mr. Glen L Johnson for the Interview. 
Check out Full Figure Plus at:
FullFigurePlus Websitehttp://fullfigureplus.com